Even among established retailers that have decades-long track records of outstanding customer service, making the switch to advertising, marketing, and selling products or services online can be daunting. Recent studies show that a startling three-quarters of online shoppers wind up clicking — and buying from — websites that show up on the first page when they perform a “search” online.
Although there is some latitude for retailers, online shoppers tend to stick closely to established websites with a high search ranking. In order to gain a lasting foothold in a global retail marketplace fueled by the internet and made permanent by the desire for convenience, many stores establish an online presence. A well-organized website can introduce existing customers to new products, and the inclusi