Did you know that eCommerce sales topped a staggering $200 billion in 2011. The bottom line is that in today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. In fact, by 2016, more than half of the dollars spent in the US retail sector will be influenced by online marketing and web presence.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact the North American search engines marketing industry is worth around $16 billion. However, studies show that when consumers utilize internet search engines they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engines results pages, the more likely a consumer is to visit that website. It is also essential that a website appear in organic search engines results: approximately three quarters of internet search engines users say that they avoid paid advertisements, clicking on only organic links instead.SEO, which raises a website’s ranking in search engines results, is thus a crucial part of effective online marketing.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider Seo reseller plans. Reselling SEO using an SEO company is a great option if you don’t have the skills to provide these services in house; through an SEO reseller program or an Seo reseller plan an SEO company can help you provide SEO services to your clients.
Lastly, keep in mind that social media marketing is also essential. In today’s world more and more consumers are utilizing social media to obtain more information about products, services, and companies. Therefore, part of running a successful business is having a presence on various social media sites, such as twitter, Facebook, linkedin, etc. Hence, it can also be advantageous to look into social media resellers. Overall, effective internet marketing is essential.